Brand Identity


The keys to brand success are self-definition, transparency, authenticity and accountability.

A company’s brand identity is how that business wants to be perceived by consumers. The components of the brand (name, logo, tone, tagline, typeface) are created by the business to reflect the value the company is trying to bring to the market and to appeal to its customers.

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Brand Identity Portfolio


Just a short sampling of the many brand identity projects in my portfolio.